Signs of the Apocalypse: Product Placement for the Dead


This week’s Springwise business trends newsletter reports on Eternal Image, a maker of coffins and funerary urns customized with your favorite sports or product logos:


In a lively new twist on what you might call a dead industry, Eternal Image is bringing licensing to the afterlife—through branded caskets and cremation urns. Now lifelong supporters of select sports teams and other brands have the option to take their loyalty all the way to their final resting spot.

Eternal Image has licensing agreements with 30 Major League Baseball teams (urns and caskets will available late 2007), the Vatican Library, Precious Moments—and there are even special urns licensed by the American Kennel Club and Cat Fanciers Association to preserve the ashes of beloved pets. More than just a gimmick, Eternal Image products are made with high-quality rot-resistant composite materials and are designed to be tasteful representations of a person’s interests. The company continues to seek new partners and expand its offerings to appeal to a broader audience.

I wouldn’t consider an urn stoppered with a plastic baseball “tasteful,” but chacun a son gout. As for the slogan I’d like to take to the grave, I’m undecided between this and this.

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