Signs of the Apocalypse: Hello Hangover

We’ve seen kid-sized stripper poles and thongs for tots, but the campaign to turn Romper Room into the Champagne Room isn’t complete without the right beverages. This item comes to us from the e-newsletter of the Marin Institute, a nonprofit that raises awareness about the social costs of alcohol and the marketing of addictive substances to youth.

Hello Kitty—the iconic cartoon image gracing thousands of children’s toys and clothing throughout the globe—is now promoting alcoholic beverages. Wine with names like “Hello Kitty Angel” (white) and “Hello Kitty Devil” (red) will be available for purchase in May.

The Rosé label features Hello Kitty in a little black dress, winking and holding a glass of wine. The “Devil” and “Angel” wine labels show Hello Kitty with a devil’s tail and angel wings, respectively, and heart-shaped tattoos on each of their behinds. The Brut Rose label displays Hello Kitty in a pink onesie with hearts, and has a special prize hanging on each bottle: a little Hello Kitty pendant on a chain.

Italian winemaker Tenimenti Castelrotto, along with with Camomilla, an Italian fashion company, collaborated to sell the wine with the Hello Kitty brand worldwide. Their rationale for this campaign: “Hello Kitty is not just for children. She is a recognized cult fashion icon among teenagers and adults around the world.”

Visit the Hello Kitty Wine website to see Kitty dodging paparazzi and hitting the sauce. Recipes include “Feline Fizz”, which sounds like an idea that should never have left the litterbox.

Drink responsibly, kids.

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